Google Ads & Performance
The ad account opens to your name, passwords will stand on you, the spent budget is directly from your card. We manage the conversion tracking correctly established campaigns, and at the end of each month we will spend several pounds and show you how many requests you receive in one table.
- Working shape
- Monthly
- Minimum time
- 3 months
- Advertising account
- Your name
- Commission from the budget
- No
- Reporting
- Monthly + live panel
Ready to advertise?
Advertising accelerates a running system; does not fix a corrupt system. If the column on the right fits you, we tell it before you burn money.
You are at the right time
Let’s talk if at least two of the ingredients are sleeping.
- Your product or service actively calls on Google.
- Your site is working; you can request or order the incoming visitor.
- You have the capacity and sales team to meet incoming demand.
- You are already advertising but you don’t know what campaign is doing.
- You are trying SEO but you don’t want to stop the flow of demand while waiting for the result.
First you need something else
If you are in this case, don’t spend your advertising budget now.
- If your site does not work slow, corrupted or contact form on mobile — click goes off.
- If your price is above the market markedly and there is no page that tells it.
- If there is no one who will answer incoming calls — this is the most expensive loss.
- If your product is not sought at all — it is necessary to create demand; this is a different channel work.
Where exactly your money is going?
This is the most smeared topic in advertising management. There are two separate pens and two are going to different places — we are not going through the way.
It keeps paid to the platform for clicks and views. Your card is defined in the advertising account; the money does not pass from us.
- Google edits the invoice directly, it comes to you
- You can change your daily limit at any time
- You will see your own panel live
- There is no share to us without this amount
Installation, optimization, creative and reporting are paid for a fixed monthly amount. If your ad spend is increasing, this fee is not changed.
- Fixed monthly fee, written in contract
- Not calculated as a percentage of withdrawal
- Inflating the budget is not used for our business
- The invoice is arranged separately
Why do we not work over the percentage? Because the easiest way to earn money from a agency without spending is to spend you a lot. In the fixed fee, our interest looks at the same direction as you are: bringing more demands with the same budget. In some months, we can say "we close this campaign, burn money" and this is why we can say.
What we do?
He is moving on four titles. In the monthly report, he writes separately what was done in the title.
Installation and measurement
First monthThe ad account opens to you by email, we are added as administrator. Billing is defined to you.
Form submission, phone click, WhatsApp and purchase are measured separately. Without this, optimization cannot be made.
GA4 and Google Tag Manager installation, advanced conversions and server-sided signals.
The words that are intended to purchase are divided into; informational calls are removed from the ad.
Calls of money capture such as "free", "business posting", "nedir" are blocked from the beginning.
Whoin is removed from what word, which message advertises. The texts are written accordingly.
Campaign management
Every monthAdvertising groups, types of mapping and offer strategies that are reserved according to your disability.
The type of campaign on the budget collar when it is installed correctly, strong, incorrect. We manage it by separating the brand traffic.
Merchant Center installation, product feeding optimization and category based offer.
Visiting the site and separate lists to those who leave the basket and existing customers.
Social platform campaigns are carried out with the same measurement infrastructure if required.
Weekly check: which brings word conversion, which only spends.
Creative and landing page
As per requirementMultiple headers and descriptions for each ad group; continuous A/B test.
Creative production for image and social campaigns is suitable for your brand identity.
Advertising to the home is often error. We place the special page to the campaign together if necessary.
Reporting
MonthlyYou can open and look at your desired moment, spend and transform live viewing report screen.
Harcama, the number of requests, the cost per request and comparison with the previous one.
30 minutes. What worked, what did not work, what to do next month — in writing.
What happens in the first 30 days?
The first month on the ad is the installation and learning bear. Knowing what you should expect from the beginning that the week does not have "no sales" in two.
The account opens, conversion tracking is installed and tested. Word research and negative list are prepared. This week is not available yet on advertising publication.
Campaigns are opened, the first data starts to come. As Google’s learning period starts, costs are higher than normal in this period.
Search terms report is reviewed, noted calls are negative. The first offer and text arrangements are made.
We accumulate enough data. The cost per request is cleared and the plan of the second month is removed. The main optimization starts after here.
Honest Warning: The data of the first month is not a performance indicator, but an initial measurement. The learning period of Google usually takes 2 – 4 weeks, and in this period, it is high than the need to be cost per request. The actual performance becomes readable from 2nd month, so we work for a minimum of 3 months.
Then repeat every month.
Advertising management is not a work once installed and left. The four-step loops every month.
Weekly check: search terms, offer performance, budget distribution and competitor movements.
New advertising text, new landing page or new targeting. Every month at least one test remains open.
The conversion is shifted to the word, turned off. The negative list is updated.
The weekend report and meeting. The budget distribution and goal of the next month is determined together.
What to pass to your hands every month?
Account and data are yours. Even if you finish the work, the structure, lists and history data remain in you.
- Advertising account opened to your name
- Installed and tested conversion tracking
- Access to live report panel
- Monthly comparative performance report
- Keyword and negative word lists
- Remarketing masses
- Produced advertising texts and creatives
- Registration of changes
- The next month’s written plan
Results we received.
The numbers are received from advertising panels and shared with customer approval. The number of clicks is not, it writes the demand and cost.
Cost drop per request
When the conversion tracking is re-installed and wasted, the number of requests from the same budget is doubled.
Advertising return
Every pounds spent on shopping campaigns and product feeding optimization have become 6,4 pounds turnover.
Qualified demand rate
Most of the demand from advertising for informational calls have become really intended for purchase.
Note: These figures were obtained in their own conditions of those brands. We do not commit the same result as the sector, competition, product price and the status of the site is different — no one can. After free inspection we share you a realistic range.
The management fee varies depending on what?
Management fee is not the percentage of your advertising budget. Harcanan labor is determined by him fortunately.
A low budget for a single city and a narrow service can be enough; it is necessary to keep a serious amount for the national campaign in a competitive sector. We look at the click cost of your sector in the free audit and say a realistic lower limit. We cannot start with a budget that will not be enough and burn your money.
Search by single search campaign + shopping + Meta + remarketing is not the same business. Each channel means separate installation, separate tracking and separate creative.
With the zero-founded account, they have been mixed for years, and the measurement is different times to recover a corrupted account. The first month’s load varies accordingly.
Only search ads are text. Video, video and social campaigns require continuous visual and video production.
There is no additional job if available pages are appropriate for conversion. If the special page is set to the campaign, this is added as a separate pen.
Most Asked Questions.
The six most asked questions to ad agencies. We answer as it is.
No. The management fee is fixed, and the author in the contract does not change if it doubles you spend advertising. The ad budget goes directly to Google from your card, cut the bill to Google you. The interest of the agency in a structure that pays no more than you; we eliminate this conflict from the beginning.
Your. Advertising account, Analytics and Tag Manager is installed with your email; we are added to the manager. The passwords will stand on you, you can remove our desired access. When you finish the work, you will have to start from scratch — your account, past data, word lists and remarketing audiences remain in you — you don’t have to start from scratch.
The first clicks come to the publication, but this is not a result. The learning period of Google takes 2 – 4 weeks; the costs are high in this period. The actual level of the cost per request is 2. read per month, the effect of optimization is observed in 3 months. So we work for the minimum 3 months — the evaluation made in a short time becomes misleading.
Advertising can be purchased "first row" but this is not a good goal. It significantly increases the cost of clicking on the top and the second-third position in most sectors is more profitable. Our goal is not location, cost per request. The report is also read over it.
First we look at who is on behalf of the account. If you have your name, the access will take a few minutes. If the agency is managed in his own account, it may not be possible to move past data, in this case we collect new account and conversion history from scratch. We say this from the beginning, because it directly affects the performance of the first month.
We recommend the minimum 3 months, but we do not have any penalties. If you don’t know, you can report a month in advance. The account and all the data are already on your behalf, there’s nothing we can keep in the process of separation — which is a separate reason for us to make our business properly.
Works with ad.
Advertising requests; it is necessary to return to the sale of the request in general to one of the following.
Let's look at your account first.
We review your existing advertising account and remove where money is burned. The report comes to your email within 3 business days and stays in you even if it does not work. If you don’t have your account, we share click costs and a realistic start budget of your sector.
- Is conversion tracking correctly installed?
- What is the money that is divorced for calls?
- Where is your cost per request according to the sector?
- List of what to do in the first trimester
Your request has reached us.
We start reviewing your account and sector. The audit report will come to your email within 3 working days at the latest.
Continue from WhatsApp