Brand Identity Design
A consistent brand ID from logo to business card, from car dress to social media template. We deliver it with user manual and source files; even if you work with another designer tomorrow, it remains a complete set in your hand.
- Duration
- 2 – 5 weeks
- Working shape
- Project based
- Featured concept
- 3 different directions
- Revision
- 3 rounds in selected concept
- Copyright © 2019
- You belong to
Is the right time to renew ID?
A employee’s identity is exposing to change if you’re bored. If the column on the right fits you, we’ll tell you in the first interview.
You are at the right time
Let’s talk if at least two of the ingredients are sleeping.
- You are newly installed or change your brand name.
- There is only a low-resolution JPG logo on your hand; no source file.
- Every design is doing different people; the resulting work does not hold each other.
- You are selling to corporate customers but your identity shows you small.
- You enter a new group of products or the sector; the existing ID does not sit there.
It can not be required
If you are in this case, we recommend you redirect your budget to another place.
- Your logo is recognized and there is equivalent to the customer — resets the recognition of the complete change.
- If the problem is not in identity, your site or sales process itself.
- If you just need a business card design — we can also do the only job, you don’t need a full set.
- Your source files stand and if a small fix is enough on the existing logo.
Enterprise ID with logo is not the same thing.
The most frequent situation we encounter: "we need a logo", and three months later, the card, signage and social media template will be returned separately. Let's clarify the difference from the beginning.
A single mark is designed and delivered. It is quick and inexpensive; but where the logo is, it remains uncertain how to use it.
- Logo design and file formats
- No color and font system
- No use rules
- No printed and digital applications
Conclusion: You have to ask the designer "what was the code of this color?" for each new job.
The logo is just one piece of it. How the brand will look on every surface is connected to the rule, and it is written.
- Logo and all usage variants
- Color palette and typography system
- User manual and rules
- Printed, digital and physical applications
Conclusion: opens a new designer or printing guide, doing the job right. You are out of the way.
What we do?
The four headers are moving. Every pen in the offer appears in the separate line; it removes you don't need, the price is lowered accordingly.
Discovery and positioning
First weekWe are talking about who you are, who you sell and where you leave from competitors.
Who seems in the industry. It is necessary to choose blue where everyone uses blue.
Visual reference board to determine the direction. It is presented to your approval before starting the design.
Logo & Basic ID
CoresThe concept is presented in three different directions. The three rounds are overhauled on the direction you choose.
Horizontal, vertical, single color, negative and icon versions. Accurate use for each media.
Main and support colors; CMYK, RGB, HEX and Pantone corresponds.
Title and text fonts, license status and hierarchy rules.
Icon style, photo approach, pattern and graphic items.
The minimum size is clearly defined as the protection area and what should not be done.
Printed and physical application
As per requirementBusiness card, antetli paper, envelope, file and presentation template.
Commercial vehicle and service curtain design, with application dimensions.
Exterior signage, door and reception applications.
Applications on the box, bags, labels and products.
Staffwear, collar card and promotional products.
Ready to print, rocky sequined and correct color profiled files.
Digital application
As per requirementProfile visuals, cover, post and story templates. With editable files.
Standard signature template and installation directive for all team.
Corporate presentation layout for PowerPoint and Google Slides.
How we are moving?
Before the concept presentation, we receive moodboard approval. Thus, three concepts are not completely wrong.
Brand workshop60 – 90 minutes
We talk about the brands you like your business, your target audience and what you like. This interview is free and saved.
Research and moodboard3 – 5 days
Competitor analysis and visual direction board are prepared. Your consent is not passed to the design without being received.
Concept presentation1 – 2 weeks
The logo concept in three different directions is presented with real application examples. We do not show logo only on the white floor; you will see how to stand on the signboard, card and screen.
Selection and revision1 week
A direction is selected, three rounds are finalized with overhaul. Instead of combining parts of different concepts, we are deepened in one direction.
Identity system1 – 2 weeks
Color, typography, visual language and all applications are produced. Stationery, digital and physical sets are completed.
Guide and delivery3 – 5 days
The brand user manual is prepared, all the source files are delivered in folderted state. We also coordinate with your printing if you like.
What's on the brand guide?
The guide is the only thing that allows the identity to truly live. Know what it is in it.
Because you won’t use your identity — the printer will use signer, agency and interyer. After six months without the guide, the five different versions of the logo start to wander. This document ensures that the ID stays like the first day.
Who you are, what you promise and how you are talking about. The entrance section that leads to the designer.
Horizontal, vertical, icon, single color and negative uses; where to use it.
The smallest size of space and readable to be left around the logo.
Main and support colors; CMYK, RGB, HEX and Pantone corresponds in one table.
Fonts, weights, header–text hierarchy and license information.
Icon style, photo approach, graphic elements and layout grill.
Errors such as stretching the logo, adding shadows, changing color are displayed visually. The most used page is this.
Real use visuals on business card, signage, vehicle, social media and presentation.
What is going on to your hand when the project is finished?
Everything including source files is your. Even if you work with another designer tomorrow, you can make complete revs.
- Logo source files (AI, EPS, SVG)
- All logo variants are ready in every format
- Optimized files for web use
- Brand User Manual (PDF)
- Color codes chart (including Pantone)
- Font files and license information
- Printing ready-made printing files
- Editable social media templates
- Circuitable Figma file
The price depends on what?
What determines the cost in ID projects is that the logo itself is not, how many applications will be produced.
You can start with the core set consisting of logo, color, typography and guide. We add applications such as car dresser, packaging or signage after the need was born — because the system is installed, it works are much faster and cheaper.
Only with logo and guide; there is a serious difference between a project that includes card, vehicle, signage, packaging and social media set. Each application means separate design and measurement.
A group of subsidiaries in sub-brands, product groups or different sectors with a single-branded company is not the same business. Sub-brand architecture requires a separate study.
It is usually faster to maintain and modernize the existing logo. It requires more time to set up ID from zero to the discovery and concept stage.
The coordination with printing, signage and curtain firm is added as a separate pen if you want our execution.
Most Asked Questions.
The six topics that are most installed in the ID projects. We answer as it is.
We offer three different directions — not three different logos, three different approaches. Each comes with real app examples. There are places that offer twenty options but this is not a good thing: the option is not a solid reason behind no one as it increases, and it is impossible to decide. We offer three aspects as we can also defend.
Moodboard approval is exactly for it; the probability of getting all of the concepts is very low because the direction is approved. If not, we prepare a tour without additional fees. If we do not understand the second round, the project will be mutually terminated, and we will not have a request except for the main payment.
No, we are not a brand-based work and we are proxy. But at the design stage, we are doing similarity control in the TURKPATENT database, if there is a clearly conflicting mark, we warn you. We refer to the proxies we work for the registration; we prepare the desired visuals in the right format.
Most often no. If your logo has a counter in the customer, it becomes to rub the recognition that you accumulate for years. In these cases we recommend renewing (not ebrand, renew): correct rates, update color, change typography. The recognizability is preserved, adapt to the age of identification.
Yes, all. Including AI, EPS, SVG and editable Figma files. The copyright goes along with delivery to you. It is a common method that some places only charge again in JPG and every change; we don’t do that because it doesn’t work model to make customer self-dependent.
We are talking about it from the beginning. We choose free fonts of commercial use as possible; if you need a paid font, we expressly specify the license fee and the offer to whom to be taken on behalf. Non-licensed fonts are able to take serious trouble from the later, we don’t take the risk.
Once the ID is ready.
The first place of the new identity is usually the site and social media.
Let’s talk about your brand.
Fill out the form, let's return within 24 hours. If you have a full set in the first interview, or we just clarify what you need to renew.
- Three different concepts with real application examples
- All source files and copyrights belong to you
- Including brand user manual
- We don’t recommend full set if required
Your request has reached us.
We will return to the latest 24 hours. You can also write it from WhatsApp for faster.
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