Hotel SEO & Digital Marketing
The fullness is good but not profitable — because most of the reservations come from the commissioned channels. Do not advertise more than work — Hotel SEO and turn advertising management directly on sale: receive the same guest from your own site directly without paying commission.
- Working shape
- Monthly
- Minimum time
- 6 months
- Language support
- * Language
- Our Death
- Direct booking
- Reporting
- Monthly + live panel
Is your facility ready for sale directly?
Direct booking enlargement, if the infrastructure is not ready, it is to pull the shovel. If the column on the right fits you, we tell it in the first interview.
You are at the right time
Let’s talk if at least two of the ingredients are sleeping.
- The big part of your reservations comes from agents and booking sites, the commission is a serious pen.
- You have your own site but there are almost no bookings on it.
- Your facility is empty outside the season and there is no channel to fill it out.
- Your guests are satisfied, but they return to you directly.
- You are looking for foreign guests but your site is in one language.
It can be early
If you are in this case, we recommend that you leave your budget elsewhere.
- If there is no booking engine running on your site; you need to install it first.
- If you do not have professional facilities photos; the guest decides with visuals.
- If your comment score is too low; it grows the problem to bring traffic, before operation.
- If your price and room type is not clear; the channel management cannot be installed.
Six facts in hotel development.
The product in tourism is remanufactured every night and cannot sell any night. This completely distinguishes marketing from other industries.
The broker eats profits
Booking platforms bring fullness but they take a serious share from every reservation. High occupancy does not always mean high profits.
In direct booking, this share remains you. That’s why it’s not full of what we’ve measured, direct booking share and commission savings.
The price equals the hand
Platform contracts are often restricted to providing lower prices on your site. "We get cheap from us" means it is not possible for most hotels.
The solution does not break the price add value: free breakfast, early entry, late exit, room upgrade, park. These are attractive to book directly without breaking the contract.
Guest finds you on the platform
The user sees your hotel on the platform, then assigns the site name on Google. If he exits the platform posting, the booking is still commissioned.
This is the most critical intersection of "son-step". It means snow directly to your own site’s first place in brand calls and look more attractive.
Seasonless free
You are already full of high seasons; the main problem is low season. With the same ad fiction, it is going to spend all year progress budget in the wrong place.
Different audience and different messages are required for out of season: business travel, escape in week, long accommodation, local guest.
Comments are read before booking
Guest is looking at points before the price. The lower score is how much the traffic increases, the art is returning to the booking.
Comment management is part of marketing: regular response, correct language in negative comments and wish to comment from satisfied guests stream.
Guest will come up once and disappear
Accommodation ends, communication ends. Yet it is much cheaper than finding new guests to bring back to existing guests.
With email flow after accommodation and special return offerings again accommodation become a separate channel.
What channel is going to the budget?
It is not the target traffic in the hotel, but direct booking. The distribution is also installed according to this goal.
Facilities, region and concept pages. The appearance of your own site in brand calls is also in this pen.
Brand search and location-based campaigns; connected directly to the booking engine.
Facilities and region videos, seasonless campaigns, remarketing.
Special offers to the past guests; lowest cost booking channel.
Why do we focus on booking directly?
The booking from the platforms is not bad; it provides fullness. But you pay commission at every reservation and the contact information of the guest does not exist. You can get back to this guest at the next season, which remains directly in the guest.
Our goal is not to leave platforms, swipe balance. It means a serious amount at the end of the year even to increase several points in every quarter of the direct booking share. In the report, we also show that: how many bookings came directly, how much commission you paid in return.
Limits and pay attention.
In tourism, both legislation and platform contracts are cross-border. It is necessary to work on knowing two.
- Provide additional value to direct booking: breakfast, room upgrade, early entry
- Accurately publish facility document, category and capacity information
- Total amount including taxes show transparent
- Make realistic publicity with hotel, room and environmental visuals
- Request comments from guests and respond to comments
- Create separate campaigns based on seasons, audiences and languages
Creating a difference by adding value is suitable for both the contract.
- We suggest editing that ignores price limitations in your platform contract
- Use visuals and promises that differ from the facility
- Hide taxes and take a surprise during the payment step
- produce fake or promoted comment
- Make unauthorised category, stars or document claim
These can bring booking in the short run; the score drop in the long run and the contract problem.
Note: Tourism legislation, accommodation tax applications and platform contract conditions are changing from time to time. We check the campaign according to the current situation before building, if there is a hesitant substance in your contract, we confirm it with you before editing.
What we do?
He is moving on four titles. In the monthly report, he writes separately what was done in the title.
Direct sales infrastructure
First monthDoes the engine run on the mobile, where to be abandoned.
The advantage package that makes it attractive to book directly without breaking the contract.
Separate, visual and search intentional page for each room type and concept.
Separate language versions and correct hreflang installation according to target markets.
Most of the reservations are done on the mobile; the speed means direct conversion.
Reservation steps, phone and WhatsApp contacts are individually measured.
Demand collection
Every monthCampaign and page editing to make your own site stand out when the property has been sought.
"Thermal hotel", "balayı hotel", intent-based fictions such as "the weekend escape".
Advertising formats and booking engine connection working according to the date of stay.
Different mass for low season, different message and different budget plan.
Special offer to the visitors who are looking at the price; the highest return pen.
Plant and region videos; targeting according to interest and travel behavior.
Reputation and loyalty
2. From monthRegular response, language correct to negative comments and ask for comments from satisfied guests.
Thank you for a separate guest, a series of comments invitations and return offers.
visibility in location calls; photos, possibilities and information update.
Measurement and reporting
MonthlyHow many of the total reservation came from your site.
The amount of commission you pay for direct bookings.
Along with the front desk and sales team; the season plan is updated together.
How we are moving?
The first month booking flow and language installation, a monthly repeating cycle after the month. The ad does not open the booking engine without proper operation.
The site is reviewed the booking flow and channel distribution; the report is given to you.
It is determined to be added directly to the reservation; the compliance of the contract is controlled.
Room, concept and region pages are set in the target languages.
Reservation steps and contact channels begin to be measured.
Budget and campaign distribution is determined according to season status.
Campaigns are updated, non-season fictions are activated.
Comments are answered, post- accommodation flows work.
Direct booking share and commission savings are reported.
Results we received.
Numbers were received from booking and analysis panels, shared with customer approval.
Direct booking share
Your own site was featured in brand calls, the booking stream has been downloaded to three steps.
New language
English, German, Arabic and Russian pages were established; separate content was written for each market.
Seasonal occupancy
Separate campaign and content fiction was made for indoor and long stay.
Note: These figures were obtained in their own conditions of relevant institutions. We do not undertake the same result as the competition, budget and current situation are different. We share you a realistic range in the interview.
The monthly fee varies depending on what?
What determines the cost in the hotel is not the number of rooms, but in the few languages and how many seasons you work in the fiction.
We start with two markets from most guests instead of spreading at the same time in five languages. The third language is both cheaper and faster when it increases direct booking share in the market.
Each language means separate content, separate search research and separate campaign. This is the largest pen.
The entire year requires different planning of a holiday in seasoning with a clear city hotel.
The plant is added as a separate pen of production if necessary for shooting, room videos and region contents.
We run fast if your engine is flexible; you need to talk about it before it is restricted.
Most Asked Questions.
The most asked issues of hotel managers. As we answer it.
We don’t recommend that you don’t see. These platforms deliver you to the guest and are especially indispensable in new facilities. The goal is not to leave them, scroll the balance. It means that you can save a serious commission at the end of the year even if you move your direct booking share to thirty percent of them. You’ll also stay directly on the contact information of the guest; you can access it for free in the next season.
The price is not broken, adding value. Most of the contracts are restricted, but it does not restrict what you give at the same price. Free breakfast, room upgrade, early entrance, late exit, parking, spa discount, children are attractive to book directly. The guest pays the same money, but it takes more; you are not paying commissions. We read your contract together and clarify what is possible.
In fact, it is strange. The common behavior of research and our measurements is: the guest resort finds on the platform, then throws the plant name on Google and looking at the official site. At that time it is decisive that it goes back. If your own site meets with a page that looks quicker and more advantageous, the reservation is directly coming to you. The return of this "son-step" work is usually the fastest seen pen.
Not with the audience in the high season, with different audience. Business travel and long accommodation in city hotels; escape weekdays in holiday areas, local guest, double and pet-friendly concepts, thermal and nature themes stand out. We build separate content and separate campaigns for each one. The budget is not fixed too: we reduce in high season and increase in low season — because you burn money to advertise to the island you are already full.
Yes, at least we must run parallel. The score is growing the problem to bring traffic to a low facility: the guest comes to the page, read reviews, does not reserve. Moreover, the guests coming with negative expectations still leave negative comments. We are part of the work of the comment management but if there is a problem arising from the operation, we clearly say it — marketing does not close the problem of undissolved operation.
In most cases no. First we measure the flow of the existing engine: it ends in a few steps, whether it is troubled on the mobile, which is abandoned in the step. Most problems are solved by setting and layout change. The only situation we suggest is that the engine is technically impossible to measure or identify the advantage package. Then we are talking about it as a business decision, not marketing it.
Work together.
The most in-house services with this study.
Let's look at your facility and channel distribution first.
We review your site, booking stream and channel distribution and remove where the commission is. The report comes to your email within 3 business days.
- How many of your reservations come directly?
- Who stands out in your brand search?
- What step is left in the booking stream?
- List of Things to do in the first trimester
Your request has reached us.
We start reviewing your facility and channel distribution. The report will come to your email within 3 working days.
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