Health Tourism SEO & Digital Marketing
Your patient abroad, the decision process takes weeks and compares dozens of clinics before you come to you. That’s why the job to do is not a single advertising campaign — Health tourism SEO and set up advertising management together: a system that measures multilingual visibility, trust fiction and lead quality.
- Working shape
- Monthly
- Minimum time
- 6 months
- Language support
- * Language
- Our Death
- Qualified patient request
- Reporting
- Monthly + live panel
Are your clinic ready for international patient?
Before creating a request, the structure must be installed. If the column on the right fits you, we tell it in the first interview.
You are at the right time
Let’s talk if at least two of the ingredients are sleeping.
- You agree to the patient outside the country, but the demand comes from the platforms and you pay the commission.
- Your incoming box is full of messages but the odds that return to the appointment is very low.
- Your site is English-based; English pages are translated into machine or no.
- You measure which treatment from which country comes to demand.
- You have a patient coordination team with the capacity to handle incoming enquiries.
It can be early
If you are in this case, we recommend that you leave your budget elsewhere.
- If you don’t have a coordinator team to communicate in the foreign language — the demand goes down.
- If you do not have a certificate of health tourism; the document process should be completed first.
- If you are not ready for clinical photo, physician promotion and accreditation information.
- If your price policy is not clear; the patient asks the price in the first message.
Six realities in health tourism.
This area is completely different from domestic clinical marketing. The following are the topics that are met in every project.
The decision process takes weeks
The patient does not have an appointment with the first search. The average decision process 3 to 9 weeks between it is changing and written with dozens of clinics in this time.
That’s why single contact advertising logic doesn’t work; remarketing and email flow is the main part of the system.
Language not only translation
English page doesn’t have to open. With the patient in Germany, the information that the patient is looking for in the Gulf countries is different in the form of asking questions and trust.
Separate content for each language, separate search research and accurate hreflang We build structure.
Advertising policies are limited
There are their limitations of advertising platforms in the health category. Some treatment headers and claims are directly rejected.
The only way to fiction campaigns in accordance with the policy, which prevents the suspension of the account. You don’t lose time with the rejected ad.
Competitiveness with vehicle platforms
Lead-selling international platforms keep the search results superior. They race to sell the same patient with you.
You need a separate strategy through clinical and physician-oriented content, video and brand calls to directly request.
Price question in the first message
The international patient asks for the price in the first contact. If the answer is delayed, the answer goes to another clinic.
On the site price range and package content when provided transparently, qualified enquiries increase and the coordinator’s workload decreases.
Trust comes first of all
The patient will change the country to be surgery. Clinical photos, physician resume, accreditation and process expression in the center of the decision.
To produce these materials, most projects take more time than advertising installation — and the conversion effect is greater.
What channel is going to the budget?
The only channel in health tourism is not enough; the patient is different in different stages. The following distribution is a typical starting balance.
Treatment and city-based pages, physician profiles and guide contents. The lowest channel in the long run costs.
The intention to purchase high calls. The policy-friendly fiction and country-based budget distribution.
Pre-termining process and clinical expression. Remarketing works strong here.
Physician expression, clinical tour and patient journey videos. The place where trust was established.
Why do we load on one channel?
Advertising brings today's demand but ends when you stand. SEO and content is installed in six months, then lowers the cost. As the decision process in health tourism is long, the patient needs to see you in three different contact.
The distribution is not fixed. The ad weight in the first three months starts higher, the budget gradually loses its content. You see this distribution and cost per channel in each month report.
What we can do, we cannot do?
The introduction of health care is subject to strict rules in Turkey. A agency that does not know these rules is taking you into risk.
- To produce content that tells treatment processes with informative language
- Describe physician CV, expertise and accreditation information
- Sharing clinical, equipment and process images
- Prepare the guide and video that tells the patient journey step by step
- Collect demand with country and language-based targeting
- Transparently publish price range and package contents
Information free; not extravagant claims and comparison.
- Guaranteed result, set up claims such as exact success
- Compare with other clinics and physicians
- Unusual patient visual and post pre-final content
- Offer health care with discounts and campaign languages
- Making patient comments into advertising material
These can bring click in the short run; in the long run the administrative sanctions and advertising account closure.
Note: The legislation and platform policies on health promotion are updated from time to time. We check the campaign according to the current situation before setting up, we confirm with your legislation consultant in the hesitated headers.
What we do?
He is moving on four titles. In the monthly report, he writes separately what was done in the title.
Multilingual infrastructure
First monthThe demand from which countries comes from, which competition is reasonable — according to the data 3–5 markets are selected.
Matching every language to the right country and language; the wrong fiction divorces all multilingual work.
Separate, written page for each treatment. Machine translation is not used.
Separate page with expertise, education and experience information; looking for a patient physician.
Transparent expression of accommodation, transfer and treatment coverage.
Speed, mobile compliance and indexing; speed critical in international traffic.
Demand collection
Every monthCountry and treatment-based campaigns, text editing in accordance with the policy.
Process and clinical expression; remarketing lists.
The request form that the patient transmits in his own language, falls with the right information to the coordinator.
As the decision process is long, you can visit the site and build it special for those who are separated.
Automatic information series after the first contact; without colding the patient.
The price is marked separately with the soran; the sales team looks at the right row.
Content and trust
2. From monthDescribe the process from the first contact to the flight, from the operation to control.
Physician expression, clinical tour and process videos; most viewed content type.
Platform and index records that increase clinical availability.
Measurement and reporting
MonthlyHow many demands from which country, for which treatment, at what cost.
Not a total message; the number of requests returned to the appointment is reported.
Together with the coordinator team, feedback from the field is processed.
How we are moving?
The first month infrastructure and language installation, a monthly repeating cycle after the month. The ad does not open multi-lingual pages without ready.
Available site, language structure and advertising account are reviewed; the report is given to you.
What countries and what treatments will be first, determined according to the data.
The treatment and physician pages are installed in the target languages, the hreflang is configured.
Form, WhatsApp and search conversions begin to be measured with country break.
New treatment pages, guide contents and video materials are published.
Campaigns are updated, remarketing lists are refreshed.
The country and treatment-based demand, qualified lead rate and cost are followed.
Meeting with the coordinator team; which is determined together to give weight to the market.
Results we received.
Numbers were received from advertising and analysis panels, shared with customer approval.
Organic traffic increase
Treatment pages and physician profiles were established in four languages; technical infrastructure was renewed.
Qualified patient request
After the price and package transparency is provided, the return rate of incoming messages has risen to the appointment.
New Market
Separate language and content structure was established for Germany, Netherlands, UK and Gulf markets.
Note: These figures were obtained in their own conditions of relevant institutions. We do not undertake the same result as the competition, budget and current situation are different. We share you a realistic range in the interview.
The monthly fee varies depending on what?
What determines the cost in health tourism is not clinical size, but you are trying in a few languages and how many treatment heads.
We start with two markets that come to the most demand instead of starting at the same time with six languages. The third language in the system in that market is much faster and cheaper.
Each language means separate content, separate search research and separate campaign. This is the largest cost pen.
A hospital that provides eight different treatment with a clinic working in one branch is not the same business.
Physician shot is added as a separate pen in production if you need clinical tour and process videos.
It goes to the first two months infrastructure installation on a site without multilingual structure; the process is speeded in the ready structure.
Most Asked Questions.
The most attached issues in health tourism. We answer as it is.
Not entirely but you can significantly lower the rate. The field authority of the vehicle platforms is very high; it is difficult to pass them in general treatment calls. In turn, brand calls, physician name calls, language-based niche queries and video contents come directly to you. Our goal in clinics we work is to increase the share of the incoming request directly in every quarter — the patient from commission payment is much more profitable than the same turnover.
Start from two. We look at your current patient record and choose two countries from the most demand; usually English and a local language. Spread at the same time in six languages, all mean to stay superficial. The third language in the system in a market is installed both faster and cheaper, because the content skeleton and measurement structure is ready.
If the policy is set appropriate, no. Specific claims in the health category, some treatment headers and visual types are rejected; some countries are asked for additional certification. We write the campaigns according to these rules from the beginning. If you have come to a suspended account, we carry out the objection and correction process.
In the introduction of health service, the use of such visuals is limited and risky. We do not use it as advertising material. Instead, we rely on process expression, physician description and clinical environment — we also see that it works more effectively in the long run.
After advertising is opened, the first demands come in weeks, but for qualified patient flow needs 2–3 months; the decision process is already so long. The effect of multi-lingual pages on the organic side becomes read 4–6 months. That’s why we work for a minimum of 6 months.
We do not make a direct patient interview but to increase the nature of the incoming request. We build the form and WhatsApp flow together from the patient to which information will be collected and how the demands are first. We want to join the coordinator team to the monthly meeting; direct feedback campaigns from the field.
Work together.
The most in-house services with this study.
See your clinic first.
We review your existing site, language structure, and advertising account where you lose demand. The report comes to your email within 3 business days.
- What treatment do you look like in the language?
- Does your advertising account comply with the policy?
- How many qualified requests of the incoming message?
- List of Things to do in the first trimester
Your request has reached us.
We start to review your clinic. The audit report will come to your email within 3 working days.
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