From one place to the website of your brand, social media from another place, the table that arises when you get the ad from another place is usually: everyone does his own job, no one is responsible for the total. 360 Degree Agency The concept turned out exactly to close this gap.
What does 360 degree agency mean?
The name is simple if it is assertive: planning and execution of a single team that looks digitally of the brand. The website works depending on the same strategy of search engine ranking, advertising campaigns, social media contents and corporate identity.
There is also technical allowance: the design team designs knowing the ad creation, the software team manages conversion tracking, the content team writes words that SEO targets. No one does the same job for the second time.
The total cost of three agency members working in part is that most often work with one agency is higher than the cost of work — because you undertake the coordination in the meantime.
Why work with parts comes to expensive?
There are three cost pens that are not visible:
- Repeated work. Ad agency wants landing page, web agency "not in our context". The remaining work is priced for third time.
- Lost data. If the conversion is not correctly dried, it is not known that the channel has brought the job. The budget feeling is distributed by the yacht.
- Your time. Three teams speak, repeat the brief and share the crime remain on your table.
Four pillars of integrated strategy
- Infrastructure. Quick-opened, mobile priority and measurementable site. Without this, the other three remain in the air.
- Visibility. SEO provides long-term, advertising short-term visibility. Two should be planned together.
- Content. The content that is written on the subjects written, close to the sales language feeds both SEO and advertising.
- Measurement. Monthly report; not click, read through the number of incoming requests.
Can you see how many requests from the channel in the last three months? If the answer is no, check the measurement installation before replacing the agency.
Questions to ask when choosing a agency
Before you look at the price line when comparing the offers, ask:
- Who will open on behalf of the ad account and domain name?
- What metrics will be included in the report, can I see the sample report?
- Do you stay at the site and content when the contract is finished?
- Who will do the job — on the team, outside?
The answer to this four questions tells more than the price. Our answers to these questions You can find it in writing on our website.
Can small business do it?
Yes, but in turn. Six services of a limited enterprise do not need to take at the same time. In general, the order we recommend is: a site and measurement installation running first, then the local SEO, then advertising, the latest content and social media.
What is important to do them as part of the same plan. It is always cheaper than progressing, dispersing progress.
Since 2015, we produce web design, SEO, advertising management and corporate identity in Istanbul. In the blog, we tell our customers the most asked topics without using agency language.
