E-commerce site building guide

They will be decided before start

The most expensive error when you start e-commerce is to give technical decisions before product decisions. Before choosing infrastructure, you must have the clear answer to three questions: what you will sell, who will sell, and you are waiting for several orders in the first six months.

These answers determine the entire infrastructure, payment and cargo preferences. With a brand expecting 30 orders per month, a brand expecting 3,000 orders does not need the same structure.

Are you ready-made infrastructure, custom software?

The only thing to look at when making this decision is not budget, complexity of your rules. If you sell standard products, the ready infrastructure needs most and opens fast. But if you need special price, square meter-based calculation or ERP connection to the dealer, these can not be done at any time, or you will meet every month as additional plugin fee.

When is the ready infrastructure right?

• If you start new and want to test the request first
• Your product count is less and your variant is simple
• If your budget is not infrastructure, it is necessary to go to advertising and stock

When does private software make sense?

• If you show different price to different customer groups
• If you need a live connection with your accounting or warehouse program
• If the monthly package fee and transaction commission turned into a serious pen

This topic e-commerce service page We’ve also told you as a benchmark.

Domain name and hosting

Register the domain name to your own name. If the agency or hosting company registers its own account, it is difficult to get revs in the future. If you sell it to Turkey, .com.tr instead of .com preference is generally more flexible; .com.tr requires document and the cycle processes are slow.

Shared hosting on the hosting side can be enough in the first months. But the number of products and traffic are increasing, it is necessary to pass to the virtual server. The first opening time of the site is left under 1 second; it’s measurement and how to fix site acceleration guide We told.

Establish product structure

The product structure is the most difficult to change from then. The color is cleared from the beginning to which variants such as the size, the size, the size will be kept at the level; on the basis of the variant, the product will be monitored on the basis.

Virtual POS application

You get Virtual POS or directly from the bank or from a payment organization. The commission on the Bank POS is usually lower but the application process may require a long and turnover commitment. Payment agencies (such as ClaimTR, Param), are easier to integrate; the commission is slightly higher.

In the application, it is often asked for the tax plate, the signature circus, the trade record newspaper and the document of activity. The distance sales contract on your site does not be approved without the publication of return conditions and contact information — this is the most common cause of rejection.

Cargo integration

There are three things to look at when you deal with the courier company: the price per desi is whether there is the flexibility and API integration offered for the free shipping threshold. You need to create labels manually for each post without integration; after 20 orders per day, this business becomes not withdrawn.

Legal obligations

What to have on every business site that makes e-commerce in Turkey: distance sales contract, pre-information form, return and delivery conditions, KVKK lighting text and cookie policy. Also for vendors on certain turnover thresholds News Registration is required.

It is a technical job to prepare the templates of these texts and place it on the site, but we recommend that you check the content in a lawyer that fits your business.

Payment flow design

The biggest reason for the abandon rate of the basket is long and complex payment steps. Allow unregistered shopping, hold it under the number of steps, clear the shipping fee in the basket and minimize the required number of domains.

The elements of trust on the payment page are also important: SSL badge, return conditions link and communication phone should be visible. These details that appear small directly affect the conversion rate.